i just was wondering in the morning, that over a period of time, i will be writing my entire philosophy and belief in this blog... cool. and in case my kid (jispa) wants to know what i was and what i thought, all she needs to do is to log on! and she would be able to get a sense of what her dad really is. i wish i had that for my dad. this is some real motivation to write a lot here , a lot about my learnings, beliefs, thoughts. i hope they will be usefull to those who read and hope it will spark debate somewhere somehow.
Yesterday i learnt an importnat lesson. rather relearnt it. i was in a dipstick interview where he trashed the sample copy of the brochureware that we were showing it. IT reinforced my belief that financial service marketing is all about letting the product do the talking. as long as we can give enough airtime to adequately explain - showcase the product, the strength of the product will pull it through. if the product has no strength then it is not supposed to do well in any case. it has no busines being there. In that case just get teh best sales guy money can buy and incentivise him like hell..... sometimes i wonder if i will be the man who will write the obituary on financial service marketing as we know it.
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