kuch bhi ho raha hai

India might be seeing the highest incidence of heart disease in the world, but this is I think stretching it. I was at a cinema hall yesterday called Chitra. Chitra is a nice renovated cinema, which is not a multiplex. The ticket prices at 85 bucks are half of those of a multiplex. Pretty rational pricing. I somehow cannot bear the multiplex pricing. My favorite line on this is that multiplex’s have killed the black marketer as at their ticket price levels they are ones selling in black in any case. What will the poor black marketer do? Ya, so we sat in waiting for the movie ‘Honeymoon Travels’ to start. An advertisement slide speared that made me jump off the seat. It was of a Hospital ( I think Balajee heart hospital) whose specialty was heart treatment, namely angioplasty, angiography and bypass. What really took the cake was that the prices of each of these were prominently put on the slide as well with the bypass tipping the scales at 99,000. When did people start choosing bypass on cost basis? Interesting. Is it now become a commodity that the only differentiator is price, that one puts it upfront on the ad like Big Bazaar? Very funny. Imagine a heart hospital ad sandwiched between Gangar optics and the trailer of the next sex comedy…. The other interesting thing is choice of media.. a cinema hall? Not a multiplex but a single screen hall in middle class mumbai (dadar)? I can just visualize the fat obese consumer munching his pop corn (highly buttered of course) and watching the ad. Chomp Chomp. Can you pass the chips please?

On the movie … I don’t know what to say. I liked it. Nice and candy floss. Boman is fun as always. Lot of random things happen. Just sit back and enjoy the jokes. No take aways.