There are a lot of illegal hoardings put across Mumbai by political parties. Nicknamed chamcha hoardings by the press, these hoardings welcome political dignitaries, show personal /political allegiance or have festival greetings. In any case these are illegal and I have no clue why these are even allowed to exist. Most of the time they are eye sores and have ugly politician faces on them. I guess in politics these days ‘a man is known by the hoarding he keeps.I came across this one recently. It’s got the public prosecutor Ujjwal Nikam on it. After the terrorist attacks the hoardings had all the martyrs’ photos on them. Now that one of the terrorist is sentenced to death, we have the photo of the public prosecutor on it. To give you a better understanding on the same, here is a link to a blog that will explain exactly why it makes no sense to me. http://girishshahane.blogspot.com/2010/05/todays-mumbai-mirror-leads-with-story.html. Read the comments as well.
More on hoardings – check this ad by marbonite. Shouldn’t the agency be hauled over coals?
They actually blackened the customers face? A satin on my floor is a BLOTCH on my face and is akin to my face being blackened? And then to show it upfront, like this? This advertising of the lowest standards. I don’t think it can go lower. I think an ad like this is a blotch on the face of the agency and the client. Dear marbonite owner - how about your face being blackened and shown on a harding?
Here is one by Provogue. Provogue is clothing brand which is not apparent from the hoardings. They have tied up with one of biggest duds on the box office “kites”. But that’s ok. That should not really have a bearing on the ads and the rub off that you want to create. In fact when ever I see these ads I feel the ads are designed to show the leading man’s abs and that all I take away from the hoardings. It might do Hritik a whole world of good but I can’t see the rub off on the brand. Or possibly I am the wrong target. I wouldn’t be caught dead wearing the stuff or worse still, be seen shopping in its stores. Way too filmy for me. There, the agency can now take this to the client and say that don’t worry the ad is doing well. See it’s getting noticed and the rub will happen. And don’t bother about the criticisms; this blogger is not from our target group.
Ya sure.
