Sense and sensibility

One of the things I hear these days is the radio commercial where Red FM plays in support of the mid day meal scheme. Basically the scheme gives school going children one full meal a day. Now if memory strikes me right, when MGR introduced this scheme in Tamil Nadu it was dismissed as a fancy publicity stunt by a flamboyant politician. But the results put some of the staunchest critics to shame. I quote from the hindu business line…

“…brought to mind a visit my colleague and I had made many years ago — 1980 to be specific — to Chingleput district, near Chennai. We made a round of visits to schools in villages run in sheds or under a tree to make a study of the Midday Meal scheme launched by the then Chief Minister of Tamil Nadu M.G. Ramachandran. Of course, the learned scoffed at the idea and the newspapers had dismissed it as a populist stunt. The Indian Express, Madras, decided to have a field survey before drawing conclusions. My colleague from the reporting team was just a year old in the profession, and was very enthusiastic about doing the assignment given to us by none less than the Resident Editor himself. We spent the next two days visiting several village schools and spent a lot of time talking to the children, the teachers and parents about this scheme. Slowly, the negative thoughts of the scheme we nursed gave way to a positive outlook. True, the cooking could have been more hygienic, the quality of the grains used better, the plates in which they were served cleaner... . but the villages were happy that their children were getting a much-needed meal. They were happier still at the thought of the kids showing eagerness at long last to attend school!
It is difficult for us, the city folk, to imagine what a morsel of food means to these children. Or to their parents, small farmers or farm labourers, who toil in the fields from morning to evening, having hardly any time to take care of the children. To cook a meal or finding food means a lot of hardship.
But entered the mid-day meal scheme and suddenly the three `Rs' of education assumed significance and the school suddenly became a place the child looked forward to each morning.” read full article here

This taught me not to dismiss politics and policy with a sleight. But understand the potential value within each. It also helps me not completely dismiss the now in vogue NREGA.
But that is not the point I want to make. I was at the radio commercial on the channel which has rightly partnered with the cause. The voice over is of a child who talks about the mid day meal scheme and the fact that he gets to go to school thanks to the scheme. It was fine and ok (though personally I did not like it) till it got to the last line where the kid urges you to support the scheme for some paltry sum of rupees. That would keep him in school. … Read it again… support the scheme for X rupees a month and I can eat well and stay in school…. Read it again… didn’t that amount to begging? Since when did we teach our kids to beg? Sure the scheme is good and the heart is in the right place but you can get the kid in question to beg on air. What message does it send? Beg for your food, beg for your school. I wouldn’t want any kid in the world to beg. Even for a schooling? I wish they had some RJ voice over in the end doing the begging instead. They talk a lot of rubbish in any case.