It’s already around 6.30 and I haven’t had the time to write down something. I have been in really boring meetings all day. I slept through one as well. So its been a bit off day. Add to it some office complications and some motivation issues from personnel, today has been a day worth forgetting.
So while I head home I thought I might as well upload this pic that I took waiting for a colleague at Bandra, linking road, opposite shoppers stop. This is me with the Zoozoos. Zoozoo is the Vodafone mascot that has fired the imagination of Indians. I think when they did the first set of ads in the last IPL it was a hit and a craze. This time I thought they were a bit tired though and not so funny. The novelty too had worn off. Plus I really don’t know if that helped the brand sell anything. They had targeted an ad a day the last time around. That’s about 45 ads or was that number 25. whatever…. I think that’s a lot of things to say without anyone really remembering them. I guess even if they had a high rotation, a number much less would have sufficed. But then many decisions are taken without too much rational thought. That’s advertising and marketing for you.
But one thing is for sure, the mascot is a phenomenon. They even sell official merchandise. One guy in office bought himself a mug with these creatures plastered all over it. We took his case for an hour afterwards, disowning him etc … the usual office shit that we throw at the guy.
His only defense is that he wanted a mug, he went to shopper stop and this one was the cheapest at 200 bucks. The rest were priced at 250 bucks and above. But then why would you pay to display the Vodafone brand? Why? Oh we laughed no end at his expense. His retort should have been – the same reason you pay a lot more to get a brand emblazoned on your chest – be it a shirt or a t shirt. But the guy was sweet and let us off the hook. Or he knew with five ganging up on him, he might as well take the shit.
So here is the pic. That’s me with all the zoozoos around me. I like the pic. The zoozoos look like they all have been hanged en masse or something. The zoozoos look like zombies.
For those who were probably on the moon and missed the ads – here they are from the first edition. The second edition ones were the really tired ones.
So while I head home I thought I might as well upload this pic that I took waiting for a colleague at Bandra, linking road, opposite shoppers stop. This is me with the Zoozoos. Zoozoo is the Vodafone mascot that has fired the imagination of Indians. I think when they did the first set of ads in the last IPL it was a hit and a craze. This time I thought they were a bit tired though and not so funny. The novelty too had worn off. Plus I really don’t know if that helped the brand sell anything. They had targeted an ad a day the last time around. That’s about 45 ads or was that number 25. whatever…. I think that’s a lot of things to say without anyone really remembering them. I guess even if they had a high rotation, a number much less would have sufficed. But then many decisions are taken without too much rational thought. That’s advertising and marketing for you.
But one thing is for sure, the mascot is a phenomenon. They even sell official merchandise. One guy in office bought himself a mug with these creatures plastered all over it. We took his case for an hour afterwards, disowning him etc … the usual office shit that we throw at the guy.
His only defense is that he wanted a mug, he went to shopper stop and this one was the cheapest at 200 bucks. The rest were priced at 250 bucks and above. But then why would you pay to display the Vodafone brand? Why? Oh we laughed no end at his expense. His retort should have been – the same reason you pay a lot more to get a brand emblazoned on your chest – be it a shirt or a t shirt. But the guy was sweet and let us off the hook. Or he knew with five ganging up on him, he might as well take the shit.
So here is the pic. That’s me with all the zoozoos around me. I like the pic. The zoozoos look like they all have been hanged en masse or something. The zoozoos look like zombies.
For those who were probably on the moon and missed the ads – here they are from the first edition. The second edition ones were the really tired ones.
