'copy' writing

V-inu says that I write well. If only I checked what I wrote and just rewrote a bit better it would be dam neat. Ya. I know that but what to do, I did not ever like checking the writing. My mom couldn’t make me do it while I was in school. In office I take pains to check and re write and stuff like that and that’s enough. That takes a toll on me in any case. In office I think I have become the chief copywriter, chief visualizer and chief creative all rolled into one. Not many people can write half decent copy. And I have realized in the years gone by. A very few select guys have the intellect to write sense. I believe that I am half decent. There are many better than me, many many; but I get eth benefit of having billions worse off. What shit. I think I started writing better after reading. It’s not just the reading level but the exposure level that counts. The ability to exposue yourself to newer ideas, newer styles and the willingness to learn. I have said this before – the willingness to learn – from anything – from a rock perhaps.

In my job, good writing is not equal to original writing. Thanks to Google, I have the opportunity to pick lines, research the subject and immediately figure out some stuff to put out. We have a internal emailer that we put out. I am the defacto editor there and the privileges are that I write the ed’s note every time. Below is the ed’s note. I kinda like the way I wrote it. It’s just a piece of lifted lines from around but decently strung together. There is a reason they call it copy writing I mean how difficult can that be? How difficult? This quarter we focused on the Monsoon.


Legend has it that on one his trips back from Kerala, Vasco da Gama asked the king whether he could take a pepper stalk with him for replanting. The king, well known for sarcasm, responded calmly, “You may take our pepper but I don’t think you will be able to take our rains',' referring to Kerala’s twin monsoons, almost a prerequisite for the growth of pepper plants.
No Indian in his right sense would need to be explained the importance of monsoon. And that by that logic it is indispensable for someone selling India. The progress of the monsoon is keenly watched, for it holds (mythically, some argue) the key to everything - from crop output to inflation, consumer spending and economic growth. The first Indian monsoon forecast was issued in 1886. In the last 135 years, the monsoon has been "normal" 94 times -- when rainfall was either 10 per cent above or below average. Whatever that means to you.
For most of Indians Monsoon means much more. The Monsoon has been the subject of many creative. They may be of hope, romance, tragedy, an excuse to clasp your love or the usage of the rain as a metaphor. Thoda sa Roomani ho gaye for the right brained, a movie that is a poetic blend of dreams and reality, a story of ordinary people and that what is extra-ordinary in them.
At the end, the question is simple. It is the one that we ask of yourselves, ourselves this Monsoon – can you make it rain?