booster

When I drew the equanimity graph earlier I was none too enthused by the response I got. See earlier post here. But I guess it went through all compliance and other approval offices, so it went as below. This essentially tries to capture the mood of the company as well as explain the key quarterly numbers. Here is am the creative, director, copywriter and illustrator all rolled into one. If I knew a bit of HTML, then I would have done that as well.
But I suddenly got a burst of steroid on this effort when the Business India carried a small piece on the same. After a few years in the field, one takes on PR coverage with a bit of ‘equanimity’, since I know how much can be planted and ‘nudged’ into place. But this was an email sent only to employees and to see that a journo got hold of it, means that someone actually thought it was worthy of being read and forwarded. As a firm we don’t have the technology yet (I have no clue why) to know how many mails are being read versus being merely deleted. But when something like this pops up, it means that some people are reading and that they believe its worthy pf being forwarded. Though with the inane forwards that one gets I am not even sure if that is a good matrix. In fact a magazine report is also no barometer of quality; But I can take whatever comes my way. Allow me a little vanity.

Here is write up as it appears in the magazine as attached.

But sometimes I wonder, creative is a job that requires positive feedback. It is a job that one aims for notice, and positive feedback is important. I have made a mental note of that. For most other jobs, I am merely happy that work got done. Slip quitely away, as efficiency dictates annoymity. But creative thrives on feedback.....