booster

When I drew the equanimity graph earlier I was none too enthused by the response I got. See earlier post here. But I guess it went through all compliance and other approval offices, so it went as below. This essentially tries to capture the mood of the company as well as explain the key quarterly numbers. Here is am the creative, director, copywriter and illustrator all rolled into one. If I knew a bit of HTML, then I would have done that as well.
But I suddenly got a burst of steroid on this effort when the Business India carried a small piece on the same. After a few years in the field, one takes on PR coverage with a bit of ‘equanimity’, since I know how much can be planted and ‘nudged’ into place. But this was an email sent only to employees and to see that a journo got hold of it, means that someone actually thought it was worthy of being read and forwarded. As a firm we don’t have the technology yet (I have no clue why) to know how many mails are being read versus being merely deleted. But when something like this pops up, it means that some people are reading and that they believe its worthy pf being forwarded. Though with the inane forwards that one gets I am not even sure if that is a good matrix. In fact a magazine report is also no barometer of quality; But I can take whatever comes my way. Allow me a little vanity.

Here is write up as it appears in the magazine as attached.

But sometimes I wonder, creative is a job that requires positive feedback. It is a job that one aims for notice, and positive feedback is important. I have made a mental note of that. For most other jobs, I am merely happy that work got done. Slip quitely away, as efficiency dictates annoymity. But creative thrives on feedback.....

dream a little dream for me

Jispa woke me up early morning. Poor thing. She was getting bad dreams. Cute cute Bingo, the dog she feeds every morning was biting her. Oh ohhh… that is bad. So I took her back to her bed. Comforted her a bit. Clearly she didn’t like the dream. I was telling her a bad dream is just that … a bad dream.”why don’t you just change your dream. Think that bingo is no longer biting you but petting you” I can change my dreams, so I was hoping she can too. “why do we get bad dreams?” she asks. “Well...” answering that question at 2 a.m. is a little tough. “sometimes when you are thinking too much, and you think of something bad happening, then you think that in your dream. Then you get bad dreams. It’s just your brain thinking.” “I got it. When you are thinking at night it is a dream. In the morning when you are thinking it is thinking”. “ya……goodnight Jispa” “good night dad, thank you papa”. I never knew being woken up at 2 am would be such a light feeling!

I dont know how to upload only MP3's hence the you tube videos. ignore the video bit just listen....



and then this one. one dedicated to Jasmine and one to Jispa :)




Another year another annual results for the employees. Me thinks it getting to be a bore but its always head bloating when you get tons of appreciative mail and when I put in subliminal stuff that only I can understand. Faltu kinky happiness I get. I get special kicks when people take it seriously. I turn this stuff around in an hour max. What does it take to write nonsense? And this time around I even drew the images in it.

random frustrations :)

The biggest curse in corporate world is to do well. The First KRAISE and then the quarterlies did well. I wrote some edgy stuff. Got reactions, Both sides. This time too many got involved into the act. I have been briefed by too many people. Result highly sanitized stuff. I told my Exec Director, that I just got a bottle of Dettol poured over my bloody head. Result is that I am so damn frustrated with that little thing that I want to give it up. As it is I was doing it out of pure charity. I don’t get salary or promotion for it. Fuck it man. Just fuck it. I just get some free joy by putting in some sublimals that no one except me understands! They range from double meanings to kicking someone’s butt. But then life is nothing but small bits of get backs!!!



One of the main reasons I like my job is that I don’t get too much supervision. People let me be as I am. They don’t get too much in my lives. I deliver. Period. its an amazing arrangement. Simple. I hope to someday lead like that. But I believe the team needs ot grow up for that. You have to earn freedom. Once you deliver without issues and make a habit out of it then you get eth freedom, till then you have to be used to supervision.

My advice to all wannabe media career people. The place is full of shit. I have met only pathological liars, bastards, turncoats and the rest. Hardly a good man /woman exists. Corporate fuckese at its best.

book book ki baat hai

I have had an amazing run with books. I went through 6 to 8 books in a row that were “unputdownable”. I have learnt a few things. When it comes to books, don’t listen to too many reviews. What some people praise to heavens may not be for you and what some people deride may be just up your alley. Also books have a timing problem. What I might hate today might be just the book I want to read ten years hence. Some require a level of understanding and openness; some just are something’s that cut across all ages. There is probably no bad book or good book. It’s either the right book or the wrong book. God knows which one you like or find useful. There was one book which I found too superficial to read. I kept ignoring it. I ran out of books one day and picked it up. One of the chapters spoke about employee communication and the need to communicate the P/L in simple. At the same I was doing a little work for the group finance office. Bango…. Sold them the concept and the result was a much appreciated piece of work. So its just a question of the right book at the right time. Here… this was the stuff that got appreciated a lot. As the boss said:- this time mktg, HR and finance is working together. I replied one back:- we were always here, kabhi maang ke dekha hoga. I can get senti at times I guess.

I have another theory why no books can be bad books. Even an absolutely bad, ugly book will at least help you know understand what’s so bad about it!