perspectives

Long ago I too thought that the solutions to all traffic woes would be to build flyovers. As many as you possibly can, just build them and the traffic will simple cease. The simple logic being that if you don’t have halts you don’t have traffic.

Reading books by intelligent people gives you a perspective on life that is different than the average Joe. You look at life from different angles. That is the single biggest thing about reading. You understand that there are multiple perspectives and viewpoints for various issues. You also realize how much to trust propaganda and simplistic thinking. Also being in marketing you realize that you are not the center of the world. Most people (even in marketing) market to themselves and their own sensibilities. That’s not the right way to understand things. Just because you like it is no reason to have a pack design in a certain manner. Its what your core customer wants that’s important. I have learnt that India is not English speaking and we continue to throw English inside our communication. We marketer’s believe that everybody understands English. In offices in metros we think since we use English as the primary means of communication, that is the answer to everything. Of course you must understand English. May be earlier it would suffice as the big markets were the well-developed metros. But now as we look beyond the metros the vernacular languages need to addressed. The politicians and the film world have got it bang on. They are ones who have embraced the vernacular since time immemorial. But since we marketing people are based out of cities we forget the basics.

Simplistically as well, we think that the only spending on infrastructure we must do is the roads. So many people (very smart at that) have told me that the solution to Mumbai’s infra mess is more roads, costal roads, ring roads and flyover etc. No one seems to understand the huge amount of money being spent on what is a fraction of the people enjoying the service. Mass Rapid Transport is not about roads for cars but using bus and train services to connect people across the city. A network that takes a huge mass of people from one end to another. This opens out the city and flattens it evenly. People want cheap reliable mode of transport. The car is the worst thing for solving city woes. My argument has been rather simple here. My guess (only a guess) is that the amount of money the city spends on these massive flyovers can be simply utilized to do something else. Suppose we just take the number of busses on the road and triple it thus reaching far off corners and for good measure put air-conditioning to placate the office goers, the cost of which can easily be borne in lieu of the flyover constructed. Me thinks that with this kind of money you can even charge normal rates and give AC service. Ofcourse this is simplistic thinking. Flyover can last many years, far more than an average life of a bus. Plus no point having busses if your roads are jammed to start with. But the thinking is different. The point is to look at lakhs of people at the lower level than the few bums at the top.  

But it’s not easy to change habit. Over the last few years I have got the habit of travelling by car. First at kaliana and then at worli – my house is ill connected to office by public transport. It doesn’t make sense to travel thus. It takes far more time and is tedious. So I have the car habit. While I was in nariman point I used to take pride in travelling by train. This way I got my reading time as well. There is some loose talk that our office will get transferred back to Nariman Point. Jasmine and I saw it differently. I thought great - there is a new freeway from town right upto my building (literally – mine is the first building you get off to) and Jasmine said – great, now you can go by train and catch back on your reading. Oops. I missed that one. No body like change from routine.  I too am a victim of my own routine.