clever? No. Clear.

i think the single best innovation that has happened from the time i was in college to now, for a young guy is simple - the availability of coffee shops. Simple affordable coffee shops that are open for just hanging around. When Jasmine and me were going around, the single biggest issue overtime was - khan jay. Where to go? Right from 91 till 00, the big question was where to go to get some private conversation going. Where do two love birds go for sitting and staring into each others eyes. Where do they hang out, by themselves or with their friends, where do they while away the most part of the day. 

Jasmine and me used to try and be with each other all the time when in college. The problem was simple - we could be in college till a point of time - after that where could we go? Where to go for some privacy, some conversation, or simply to just hang out and chill. Where? Often we would search for new places - a garden perhaps (yuck), some restaurant but they would want you to leave after eating and finally the movies. Movies at least gave you 2 hours of together time, but cant really talk and know each other in a movie theatre,; you are merely spending time with each other, not ‘knowing’ each other!

We ended up seeing a lot of movies with each other. It was the best of times and watching movies wit each other has given us the most amount of joy. of course i was perpetually broke and we had to rely on Jasmine’s tuition fees to keep the romance funded! There is no cheap place for romance.

So when i saw the first coffee shop open in India, it was well after my marriage. It was in the year 2001 i think where i first experienced the coffee shop in the form of Barista. It opened its outlet near Sterling at VT. I clearly remember my first time there. We had gone with jasmine and a friend. I also remember ordering a cappuccino which i thought was awesome and a great drink. I remember enjoying it and thinking that this is a great concept. And the fact that one could simply spend hours at the place simply enjoying the coffee and the experience. Th idea of working from a  coffee shop, meeting at a coffee shop, talking at a coffee shop. I remember ruing the most - the fact that these things were not available to me while growing up with Jasmine.

But still, i am not complaining too much. First we used to sit often at the Barista outlets. Even as a married couple - one of things you need the most is spending quality time with each other. The ability to spend time talking, reading and discussing things is good but most important feature is the change of environment. With Jasmine sitting at home the most part of the day, it was a welcome change of routine and scenery when I got home late evening. this was after Jipsa was born and things got sour at home with mom and Jasmine. Mom and Jasmine would not know how to get along and Jasmine would be dying to get out. So we would take Jispa and go out for a walk and invariably land up at the Cafe Coffee Day outlet near our house. V-inu was also staying in Matunga at the time and so he too would join in. At one time our third friend from college days, Dinesh was back from Paraguay and so all four of us would step out for a coffee with Jispa in tow. The coffee shop gave us an environment to escape from it all and give us a chance to just simply hangout. I remember it being the best of times. It gave us immense joy.

Barista has long faded away - i dont know if its still in operation… Cafe Coffee day is there but somehow the quality doesn't stick and then we briefly tried the Costa but now Starbucks for some reason is winning hands down. I love this place. I have no clue why. I come often to just hang out at Starbucks. In my last job there was a Starbucks that opened near the office. From the first time i went there, I knew this was my place. I have been here so often that i have my own set of memories here. the best Starbucks ‘feel wise’ has to be the Horniman Circle outlet. The one near my new office at Bandra is also one crazy hot bed of activity. It is huge but is stuffed whenever i visit it. But still this cute one near my old office - the Starbucks at Prabhadevi in Century Mills Building has to be my favourite. There is something about the vibe of the place that is hard to beat. I am not a big believer of vast - in fact i wouldn't care too hoots about it. But there is something i feel nice about when i come here. I like the people, the atmosphere, the lay out, the fact that its on the first floor, everything. I think at the end  - every place is about the memories. here i have the best memories. In my last job, i was doing great, i had achieved some real big stuff and all without any strong support from the management. In fact i was completely gainfully unemployed. Whatever i did, I did with almost half a day to spare every day. I face a lot of criticism, ignorance, lack of understanding , cynicism etc. People had no clue what great stuff was happening. Whenever i wanted to escape it all, i would go to this Starbucks. typically with a team member, i would run away and have a nice conversation with them. i built my relations with them at this place. I remember running away from all the issues and getting joy over a cup of coffee in this place. Even now, i like to come here from time to time. I like to have the coffee here. One staff knows me well and makes for me my cup of coffee. She knows exactly what i want - one cappuccino, soy and dry. Its the best place for me to be. Its my space.

Of course its got nothing to do with the coffee (almost nothing). Someone told me once that the lighting at a Starbucks is designed to give you corridors and spaces of privacy in an environment thats fundamentally public. Sure - there is a warm feel to it. But i think the most of all - its is what you experience. So far I have experienced nothing but joy and escape from drudgery here. And this is what i associate from this place and hence there is an emotion. 

Brands must realise this and recognise this and keep it close to their hearts. Every small thing matters. The menu design, the pricing, the lights, the crowd you attract, the service, the quality of the people serving. Barista was awesome but in the end it had too many owners and no one person to spearhead the experience and keep it sacrosanct. The coffee quality changed and then the atmosphere. The last time i had been there - the place was full of stupid monetising schemes run by the head office - there was a counter put by red bull (i think) and then by a chewing gum company and then they wanted to sell t shirts and merchandise and other crappy stuff. Everything that could be used to crowd the place was used and then it degenerated into a chaotic environment. Monetising the place may help in the short run but is stupid to do in the long run. people will see the chaos, they may not complain but they will feel it and slowly the crowd dwindles. I have seen it happen over and over again - one small charge levied, one small feature removed, one small change just to be clever. Who will notice - lets do it and then - it will slowly fail! people notice more things than what we give them credit. Small things matter. We keep cutting corners and disaster strikes over a period of time. We have this one year concept in firms for accounting. This accounting logic will dictate the bonus we pay our people - the kind of work we do in one year is the amount of nous we receive. When the life of the business is supposed to be over a 100 year period why should bonus be yearly. How will what i do this year help the firm in the long run. It may not necessarily be right for now but will be right after three years - who accounts for that?

In my last firm i steadily built the foundations of the digital practice that will pay dividends for years to come. Even if i have left the firm it will keep paying dividends. While everyone might acknowledge the benefits of the same - doing it does not give any benefits to me beyond the value it adds to me as a professional.

The solution I think is for the firm to give yearly and three year bonuses. The three year bonus has to be for steps taken in the long run. It forces people to think for the long run. People should wonder what is it that I have done that will impact the firm in the next three - five years. What is it that will make the customers happy. What steps I will take that will come back to bite me in the bum and make the firms’ image poor in the eyes of the stakeholders. 

Now working in a start up funded by VCs there is an even greater problem. Quarterly numbers. People have to meet quarter in quarter numbers. People are running every quarter. Quality businesses are not built by the quarter but are built by the years of being in the business doing the right thing. When you think quarterly how can you build for long? People will simply think about flipping a deal, passing the buck and letting the incentives just matter for the immediate. Who will reward long term business decision taking? I understand the speed is important. A firm that cannot build of speed is extent but this quarter on quarter business planning will kill viable good businesses before they get a decent shot at success.

Recently a lot of start ups are in the use for going bust. The growth was simply not sustainable. Giving free money away and playing the game of incentivising customers cannot run forever. Even good companies start wilting under pressure. A lovely food  rating app that does really well was in the news. It raised money on the back of projections that they will sell ad space on the app. Possibly here we are talking about restaurants who advertise on the app promoting their meals. The CEO wrote a letter to all employees blaming the sales team for not delivering upto promise. That letter leaked and caused havoc on social media. The app was doing well simply growing its user base and getting people to use, rate and browse the app. Its a good app. Then possibly an over committed number was used in a business case presentation and then that became the number to live and die by. Or possibly the sales guys genuinely underperformed. the young CEO was possibly a great guy to design and manage an app but really sucked at managing a sales team. Whatever the reason - the sales did not happen and the blame fell on them. IN any case - whats the role of the CEO? writing stupid mails to the entire team and showing his displeasure or simply folding his sleeves and getting to work with the sales team, region by region. Either improving performance or simply recalibrating the target to be more real and rooted. Writing mail helps none. I don’t know why CEO’s have this grandiose notions of writing mails to all staff. It helps none. i can understand that in case there is an immediate controversy or that the firm is being slammed in media, but beyond that this mail writing culture is stupid. Very large organisations sometimes need it as the CEO cant really talk to tens of thousands of employees but if you have a good management team in place, you normally dont even require to do this. Just talk and solve the problem.

In start up environments there is a lot of hero worship. Everyone who religiously follows another start up head. They are all insecure. They are constantly raising money, constantly trying to outdo the other in PR and constantly trying to be in the limelight. I think this culture of writing mails comes from some other startup CEOs writing mails to all employees that get viral. So if a CEO of a successful start up writes a personal mail to all - then I must as well. 

I feel entrepreneurs are crazy - they are crazily optimistic people. They see everything with rose tinted glasses. I don’t think practical real people can become entrepreneurs. These guys dream all the time. They equate themselves to other people who have made it and believe that can pull it off as well. Not all will make it. In fact a crazy small number of people will really make it to any real scale. But everyone believes it is them that will do it and they are really that smart. They seem to discount their shortcoming and have a super sized view of themselves. But seriously - they really really believe in how everything will just unfold and work out for them. They know it and they sell it. they sell it all the time. I think its just their own ability to believe and sell it to other smart people who join in, led by their vision, is the major reason that they succeed. Only a hyper enthusiastic sales man can convert a sale, regularly.

So thats our man.

Coming back to the first point - yup the coffee shops have been amazing for me and for a number of other people. It has become my oasis of calm and frenzy at the same time. The place is just beautiful. In so many cafes there are people sitting check by jowl, someone working, someone flirting, someone interviewing, someone chilling and someone at a kitty party. Its amazing. Also with the com boom now - someone is sitting and pitching to an investor or someone else all the time. Its a lovely environment and as far as I am concerned, simple companies that focus on the core experience and keep it uncluttered like Starbucks, are the ones marching a steal over the others. People will come to your location and walk a little more, but the atmosphere matters. I don't think any coffee can really pass a blind taste test. No one coffee is seriously superior in the average customers mind frame as long as you don't really botch it up by downgrading or varying your blend. All you need to do is to keep your core proposition clear and stick to it. I remember reading the biography of the Starbucks CEO, where he developed it and passed it on to others to run it, only to come back and clear things up. Starbucks started losing it till he came back and refocussed the company on the core service. The simple message being: Don’t try and be clever - be clear!

thinking

Haha. I liked listening to Salman Rushdie. He says Inspiration is nonsense. It’s more to do with concentration. I resonated with he said. If you sit in one corner and think about your work then you are bound to do a decent job of it. I think a lot of time is normally wasted by the creative in search for inspiration. Sure, some places or incidents inspire you to do something but that is the case when you are not a creative type of person. There is inspiration everywhere, what is required more often is a frame of mind.
My office is pretty boring with a bunch of staid bankers. Yack. They do their dull boring jobs with reasonable efficiency. People like me stick out like sore thumbs. We write on whiteboards with a certain flourish. I even wrote on the glass walls of the cabin. (yes, I have a cabin here. I have finally arrived. Bah!). Seeing my whiteboard itself the guys break into some kind of ‘I am not you’ exotic dance. Now they see the glass walls with stuff written all over them and wonder which planet we creative guys come from.
It’s my standard grouse with them. Just because you can’t think with your right brain doesn’t mean I can think with my left. I use both sides and you have decided to use only one. I understand your accounts, your maths and all your stupid equations. You just decided that to be creative one has to think creative. To me it’s just a question of losing a bit of inhibition and asking ‘so what’. I ask it and you accept it. That’s the only difference. Once when we were presenting something in the conference room, the super boss wanted to ask us ‘right brainers’ for an opinion. That irked me and I sharply told him, what right brain? I am not right brain. You believe I am, but I use both. In hindsight it might have been a CLM (career limiting move) but I can’t stand this – ‘you are creative, a different being’ typecast.
Some think more creatively than others but that does not make one less creative. I agree with Rushdie. One has to sit in one corner, follow a process, concentrate and perform. It’s not like a magician who plucks stuff from a hat. But possible to someone else sitting on the outside, it is that. That’s how I would possibly think of painters, architects, designers etc. In the same way that the bankers think of me.
Hmm. I think I am getting a bit confused here. Are creatives inherently different from those who are not. Can any one learn to be one by sheer ‘hardwork’. What is this beast? I don’t know, but all that I know is that ideas come to me like a torrent. It can’t be that difficult. But those outside of the circle don’t believe so. Possibly right brain and left is different. But one thing is sure ... Rushdie is right. It is a lot of ‘work’ and concentration.
He also says “that when you write you in a way write out of what you think of as your best self, the part of you that is lacking in foibles and weaknesses and egotism and vanities and so on. You’re just trying to really say something as truthful as you can out of the best that you have in you. And so somehow the physical act of doing it is the only way you have of having access to that self. I mean when you’re not physically writing you don’t have the key to that door and but when you get into—and certainly speaking for me—when I get into a state of properly concentrated attention then I do think that that is... I think of that as my best self, the self that does that.”
I don’t write anywhere near as much but when I am blogging and I start writing I don’t know where I am going to end. When I sit down and start writing and I concentrate words flow and I type. I cant think the way I think while writing if I am not writing. Somehow the physical act of writing is required. One of things why I love blogging is that it has in many ways helped me clear my own mind. There were things inside of me that I did not know till I wrote them. writing them helped me get the argument clear, reinforced what I believed in and gave me a ‘pause’ to think. One does not otherwise structure an argument in ones head. It’s the same thing as talking to someone. Most of my thoughts have only been ‘discovered’ by myself while talking o other people. Especially erious conversations. Many times while giving advice or playing agony aunt.
Talking to people, writing a blog. They have helped me trwemendously. While I started this blog and largely continue it as a legacy for my daughter, the fact is that I get great joy in writing and that it hashelped me be a better boss, captain, worker, parent and a better person overall. I also think it has helped me reinforce my ethics.

For such humble beginnings the blog has achieved quite a bit. Thank you for those reading it. When my google analytics shows visitors from across the world, somewhere it’s heartening. Someone is sharing my story now while I try and pour some of me into this. It is a different kind of feeling. Sigh…



Question: You’ve said that the act of writing transforms you into the best version of yourself; is it inspiration?Salman Rushdie: It’s not inspiration. It’s concentration more and it is to do with developing skills of concentration and I think that is something which, well a few things I think about being a writer that you get better at with time. There are things that you perhaps don’t get better at. Energy is something which maybe declines, but I think concentration, focus, the ability to shut out the extraneous and focus on what you’re doing. I think the more you do it the better you get at it. I think that is true and I think it’s also true that… and I think I've heard other writers say it too, that when you write you in a way write out of what you think of as your best self, the part of you that is lacking in foibles and weaknesses and egotism and vanities and so on. You’re just trying to really say something as truthful as you can out of the best that you have in you. And so somehow the physical act of doing it is the only way you have of having access to that self. I mean when you’re not physically writing you don’t have the key to that door and but when you get into—and certainly speaking for me—when I get into a state of properly concentrated attention then I do think that that is... I think of that as my best self, the self that does that. And I wish I had access to it the rest of time, but at least I can find my way to it through that. It’s not inspiration. I think inspiration is nonsense, actually. Every so often I mean like one day in 20 or something, you will have a day when the work seems to just flow out of you and you feel lucky. I mean you feel and often surprised and you don’t quite know why it is working like that. And on days like that it’s easy to believe in a kind of inspiration, but most of the time it’s not like that. Most of the time it’s... I mean I wish there were more of those days, but most of the time it’s a lot slower and more exploratory and it’s more a process of discovering what you have to do than just simply have it arrive like a flame over your head. So I do think it’s to do with concentration, not inspiration. It’s to do with paying attention and I think the business of writing a great deal of it is the business of paying attention to your characters, to the world they live in, to the story you have to tell, but just a kind of deep attention and out of that if you pay attention properly the story will tell you what it needs.