how we learn

What a wild four months I have had. The research is finally over and so is the presentation. These four months are much like the 10 months I spent in Momentum Consulting (2004) working on the cement ACC project. Working like mad and meeting tons of people, connecting with them, hearing their stories and understanding their relationship with the category its takes a lot of out you, both physically and mentally. In the run up to the presentation for at least ten odd days I couldn’t sleep properly. Not that was a stress of the bad type but more like Eustress. Stress that helps you perform helps you do better. One of the things in Momentum was a constant pressure. And I remember working till the last minute trying to get the presentation in order. We would think and work and sleep in front of the laptop and then get up and work again. I hardly saw my daughter or my family. This would be on till the actual presentation. We would also be working during the breaks, trying to improve the presentation. Obviously this gave us no time to improve the look and feel of a presentation. The presentation I remember making was black text on white background. In the super final presentation, I had some time to make a small ‘gussa meter’ where I showed the rising frustration of the home owner. But still nothing much.
This time I was determined not to repeat the mistake. The presentation was on Wednesday and I wanted to finish everything before the weekend. I sat late, pushed hard, pushed everyone and I finished the core of it well in time to give us two full days to work on the look. And then a Friday to just make small corrections or modifications. It was done well in time. I relaxed on the preceding weekend and was relaxed as to the presentation in the run up to the D day. The only thing was how to avoid a backlash. How I must not step on toes, how to get the point across without getting defensive walls up. What a challenge. I wanted to call my God Dharen Chadhha and take his blessings before, but somehow I couldn’t. But after the marathon meeting which I presented for 12 straight hours, I could only thank him. It’s not just the technical side of marketing that I learnt from him that I used in the presentation. The equally important bit was handling 25 people on the other side.
Research presentations are notorious for being potentially volatile and hostile. You typically encounter closed and hostile minds. I remember seeing Dharen in such meetings, addressing concerns, keeping research sacrosanct, agreeing and convincing, accepting and moving and guiding the group. Invaluable lessons in managing board rooms. If Dharen with his vast knowledge and experience could be so humble in a group, can listen to the real banal of all arguments without being dismissive, can have amazing patience and a keen ear, then who am I ?
He was the first guys I called back. Thank you for teaching me so much. Thanks a lot; I learnt so much from you. I am sure my experience with Dharen has made me a better manager, marketing person and more importantly a better parent. He wondered – a better parent – yes sir, you taught me to open my mind, to read books, to understand various versions of truth. You taught me to think. That has made me a better parent. I don’t know if it has made me a good parent but it definitely made a better one.
I was so dam emotional talking to him. I could only mutter thanks and appreciation. But what a learning experience for me this whole presentation was. I was in charge, leading the brigade and being a Dharen on my own for the first time. 26 heads in the room, luckily not hostile but one wrong foot and the hostilities would have broken through. It took me some time to recover from that effort. Yesterday I woke up late wound up at around 2 from office, relaxed and lazed around only to catch sleep at around 9 pm. That was the first decent sleep after a long time. No lucid dreaming about presentations or research. Uff… it was fun … hectic but fun.

move on

‘We never had it this easy’ the dreaded 6 words strung together in a highly prejudiced sentence invariably followed by the slightly haughty ‘we had it much tougher than you’. All parents have remarked the same in many ways. Some in anger, some in nostalgia some merely reminiscing
Ever successive generation would have things given to them on a platter, things that the previous generation struggled for, never got and in many cases never imagined. My grandfather cycled his way from one village to another to get schooled and he came all the way to Mumbai to get his doctors degree. I am sure he faced far more hardships getting to an education compared to what Jispa is facing. Seeing her schooling I feel she is sleeping on a bad of roses. We had 52-55 kids in a class, compared to her 32. That’s just the starting point.
One of the biggest ones I keep telling young kids is the brilliance of the internet. I got through school, college and horror of horrors, B school, without the fun of the internet. How on earth we did our research? How did we submit all those reports? Did we type all them? Actually type them? The biggest achievement was getting through B school without CCP… cut copy paste. We did projects the good old way. Once the projects were announced we would run to the library and try and get in line to get the books issued. There were a limited set of books there and only the fastest five to hit the library would get their hands on them. Then you read them, makes notes on another paper, write down the page numbers separately, Xerox the correct pages and distribute them among your team. Then we start making the report. Two of us would book the computer room time and one would dictate and the other would type. We barely knew how the QWERTY keyboard and we slowly managed to finish the project. Then at the end make a presentation. That too was done on over head transparency projector (OHP). What is that? It’s as below. You write on a thin clear sheet of plastic (called acetates) with OHP markers. Then you cover the points that you want hidden by a piece of a paper and slowly display them one at a time. Oh those were the days! :)
But the nostalgia trip was sparked out by an interesting happening. Jispa was down with typhoid till last week. As a part of her inoculations she had got her typhoid shots when she was much younger. Hence the typhoid she got was much milder than normal. This is similar to the chicken pox she had. A much milder outbreak. At first I couldn’t believe its typhoid. Just a not so high fever and headache. I was sure its flu and so was the doctor. Only when the fever relapsed on reducing medication did we go for the medical test which showed a minor hit of typhoid. The anti biotic course kicked in and she was fever free instantly. But she had to be at home for a week to rest. She started school this Monday.
At the end of it I was like – that’s it? that’s all she got for typhoid? Just fever! I remember vomiting my guts out when I got it. Very high fever, couldn’t eat anything, nothing stayed in the stomach too long. I remember Sleeping with a bucket next to me so that I could instantly throw up and not dirty everything on the way to the bathroom. Eesh. My stomach would hurt, my head would hurt, and the fever would give me horrible horrible dreams. Oh it was one long night mare. My blood test had come out a little complicated and we had to call in a specialist who in those days came in wearing a blazer. Hah! Twenty years ago he charged 500 bucks to come home and diagnose it and he put me on an antibiotic which was relatively new – Cifran 500. Yes, I remember the name very clearly. The medicine was something like ciprofloxacin, if I got that right. That was also expensive and my parents wondered if they should administer such a new tough and harsh antibiotic to me. Also I remember the thing that was scaring people – ‘dombivili fever’ which was similar to the typhoid thing. So I got administered the drug and I made a slow painful recovery.
I am glad that Jispa did not have to go through what I did. There has to be some benefit to progress. I am glad for her, and I am glad for us. Parents go through shit when child is unwell and more so when the child is younger. It’s impossible to do anything or understand much. Though Jispa normally has been much better and articulate about where its hurting, exactly what’s happening but still as a parent it feels so helpless to merely look on and wait for the medicine to kick in.
It is a growth process for all of us. We all come out stronger and smarter. I hope. Amen.