parents are evil. period

When I ditched my nice cushy job at a large financial services firm to join the start up lives, I knew that I would be required to put in long hours and push the boundaries of what I knew or what I thought I could perform. What I did not know or anticipate, was the emotional involvement that the start up life takes out of you. I was ready for fast paced work, long hours, stupid young green horns, great tech guys, amazingly hardworking people, lack of processes, long nights of parties… but what I was completely not ready for - was this emotional involvement. This deep emotional feeling to see this succeed and be connected to. At my previous job, I was emotionally involved with my team but not with my job. I had no qualms leaving my job, but i had pangs of separation leaving my team. The team that I had taken 5 years to build perform. Handpicked, trained, emotionally invested in. Here - its right now the opposite. The team is still emotionally distant - obviously given the time, but the emotional connection with the company is off the charts. Last week I had gone to Delhi to attend a wedding in the family. As a policy I never ever take work on vacations, but this time I worked on both days, attended meetings and took calls. Happily and willingly. I guess my call was right in one respect at least. At 40, this is the right time to get into start up mode. Physically and mentally its a demanding role and getting to do these experiments will get tougher as I grow older. Right now, I have both the mental and physical ability to push the bar on this and push hard. I think one good call I have taken is, not to come to office on any Saturdays. 

Saturdays is something I have held sacrosanct. It was first while working at Hiranandani where I had all Saturdays working. That was a tough thing. As a young employee I remember working 6 day weeks and feeling the pressure on the Sunday. I remember feeling like sitting at home and relaxing on Sunday and Jasmine telling me - that she got only one day and she wanted to go out. That time I had told her that I will never ever tell her that I am tired to go out on any holiday. i have kept my word now for 16 odd years. From then on I have always lobbied for holidays on Saturday. In my previous firm, the different divisions oscillated between keeping two to three Saturdays working for half days and I lobbied against it. Its painful. So here when I joined I was clear, I don't work Saturdays. I am the only employee who bunks Saturdays and openly.

I think this passed off smoothly as often I am the first guy to come to office at around 8 - 830 am and amongst the late leaving guys at around 730 - 800 pm. This demonstration of willingness to work late has put me in a position so far where I am not yet questioned. I am not sure how long that would last but I know that if I want to save my Saturdays, I will have to work hard through the week and push the bar.

In this emotional roller coaster ride of a start up, my poor blog has received less attention than usual. Jispa though hasn't been getting less attention.Her grueling schedule means that we get some overlap time in the evenings. As she grows older I am trying hard, really trying hard to give her some space and freedom. She has been doing decently well. I was so proud that she finished at second place in the Khar swim Marathon! She swam for around 70 mins to swim around 5 or 6 kms. She decided on her own that this was the race she wanted to take part in and she enjoyed it. None of her friends participated in the race. But she swam well. Then came the stressful exam time and the stupid thing called Math. I think Jispa will drop math as soon as she can. I don't know what to do - encourage her or not. Math is important but then - I want her to be happy. As a teen she needs to just enjoy her career whatever she chooses. Math or no math! I think I will encourage her to do anything she wants! Just that keeping math keeps her options open, but we will let that matter rest till the decision time comes.

In the end, her grades just came in and I was happy with her grades. She did well. Of course she is not first in her class but I told Jasmine, for a Mumbai Swimmer with a grueling schedule and a marathon medal winner - these results are top class. If I don't take these results and be happy then I am an ass. Jispa - I am happy! officially. These are good results.

She has gone out for a camp and She will be back tomorrow. I would like to celebrate with her. She is getting a cell phone tomorrow. I repaired my cell phone (not so old a phone) which I discarded after I broke the screen twice. Its a cool phone. This also is I think something I pushed Jasmine. Not that she protested too much. But I think now 8th standard is good enough for a cell phone. But we are doing a cheap trick on this. We are giving phone but not yet giving data. She will get that at home and at friends place through wifi. hehehe. Jasmine and me are evil. We will burn in hell!

to the point

My CV is weird. I have had a long stint in one firm and lots of small stints in many firms. So looking at the CV its impossible to know if i am a long term player or a short term player. My last stint was 11 years in one company. It of course helped that the firm kept giving me new challenges and businesses with which to work on. But in the end leaving it was not a hard decision but an emotional one. Not so much on the firm but on the people and the team i left behind. I miss them the most. Then I joined a firm and did exactly what I did 11 years ago. Left it in a span of three months. Left it.

I don't know if i am fickle or if I am decisive. To me if the firm is not working out and the place is a sham then its best to leave as soon as possible. If you know that the culture is not going to work or that the growth is not what you wanted and the long term prospects aren't what they seemed to be then one must leave fast. Whats the point in wasting time. So when I see that this is not what i wanted to do to start with, its time to leave. 

I see that as decisive. Its not a change of heart, its a clarity of thought.

So now I am with a new firm and being really busy trying to solve new issues and learning a lot, doing a lot. So far so good. 

omnidigi

I don’t think people still get it. I have been trying to shout on the top of rooftops and to everyone I meet. Digital is going to eat your lunch and you don’t even know it. You idiot! There is digital everywhere and in meetings and interviews I stand out like an anarchist. In fact there were two such instances. Once at an important meeting with the super boss Uday, he turned around and asked us what is the future and how do we compete with our rivals. He swung around and asked me first. I think I destroyed the conversation soon by explaining to him that I didn’t care about our known competition. The broking industry is a shitty highly unimaginative and boring space. It’s easy to beat the shit out of your competition because here the people are boring unimaginative and highly lackadaisical. We sit on our laurels and reminiscence on the past days. Knowing that when the market turns the people have no choice but to come to us and invest. Bing bong… here comes the money.

So I looked around, my bosses, egged me on and told me to speak my mind. And I did. I told the gathering that the competition is going to come from some upstart app that will reach out and get the eyeballs and then suddenly one day it will put a buy sell button and we are all doomed.

At another forum, actually it was an interview with a large insurance firm, they ask me about my digital antecedents and boom – I get them all riled up with my ‘digital is all in’ theory. You can’t have half measures in digital. You have to be all in. You have to commit to it completely. Having one stupid digital product guy or having one digital marketing guy is not it. Digital is the mandate of the CEO. He has to commit to it knowing that there is no choice. It’s all in. only a fool would waste money on traditional activities. I look around me at all these other idiots and wonder what on earth is going on. Why cant people see the truth. And then I speak to all these guys from the digital industry, all these startups who are doing some great stuff and showing some real traction. They are loving this and the fact that the older entrenched guys are sitting on their heads and wondering what on earth is going on.

Look around me right now. I was explaining to Jispa that how the taxi business has changed completely. At first we had the simple black and yellows. We would always haggle with them, we would wonder where to flag them down and we would wonder how dirty they were and would wonder if we would get any in the morning. Then came the radio taxis. They came and challenged the status quo. You could book them in advance for a particular time. they came with airconditioning, uniformed drivers and were generally on time and reliable. Most of these guy’s revenues came from airport pick up and drop. I guess the guys who go to airports like the AC and want to keep their travel as airconditioned as possible. And then comes Uber service. No radio calling, no number, no office and hell… no taxis they own. They simply own the app on which you can check on the taxis nearby. No you cant book in advance. you simply start the app and  request for a cab. Strategy is often saying NO. they refuse to take cash. They only take a direct charge on your card. So you jump in and out of cabs without touching your wallet. When the RBI got in and said that’s not allowed… you need a double authentication at the time of payment, they simply tied up with an e-wallet and started doing what they do best. Get a ride without touching your wallet.

Look at all the side effects, the happy stuff. Now people will pay with digi money. All that money leaves a trail. And when you have a trail you can charge taxes. Taxes help people  come into the white and into the economy. Balance sheets get made and balance sheets mean access to credit, means means for growth and leverage. Leverage means more stuff can be consumed and hence produced. Its good for growth!

Digital is good. It Makes the economy more efficient and productive. It allows for boundaries of exit and entry to be removed. It allows for goods and services to reach all corners of society. I genuinely believe that digital will allow more people to grow out of their current situation. Its great.

Here is one type of example

It gives these people a shot at fame and success! They have an equal chance of grabbing your eyeball as Salman Khan. What more an equalizer do you want?

Here a bonus video once we talk about Salman Khan

the big Q meets the big A

I really need some creative release. While one of my collegues for searching for a job, she came across this start up company on a job portal trying to be really cool. They posted this job posting which got me interested. I might be just the right guy for the job. The job description fits well. Marketing sales distribution financial services are the correct key words. She applied online only to get an email from them, asking for answers to longwinded questions. What does a man need in life except a challenge? So I decided to answer these friendly blokes myself. It’s nice to do interviews when you are not really looking for a job isn’t it?

So here is the mail I sent them. The Q are the questions they asked and the JD: precedes the answers I wrote. I myself was surprised by the wisdom I exhibited in some answers. Some of them were so deep. They also helped me clarify my own thoughts on some topics. The best part about this is that it is all true, or what I believe to be true
Don’t get me wrong. This is not one upmanship and I really think the guys are genuinely trying to do something different. It’s good for them. Boring stuff gets you boring results. I hope they get some good guys frustrated by trying to beat the systym that is tacked against them.
So if the interview guys actually read my mail and looked me up on google… here is a big thank you and kudos from me.
----------------
The answers:-
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I am tired of inane disclaimers that financial service companies throw at customers at the last; that to in illegible fonts and if you are on the radio, at incomprehensible speed. May God make you big enough one day to inflict the same on others. In other words (duh) may you grow to spend money on above the line marketing.
Disclaimer: a cocky tone with the backing of seed investors (other people’s money) probably appreciates or expects one back…

QUESTIONSQ1 Have you been in a financial products distribution role before? Yes/No

JD:
Oh you betchya…

Q1Y If you answered “Yes” to Q1, then please tell us more. Anillustrative list is -- the kind of product, the distribution channeldetails, the turnover (+ the growth attributable to you), theincentive structure (for you as well as your distribution channel),any extraordinary achievements/contributions (e.g. record breakinggrowth, convinced a particularly difficult but important customer(s),new/innovative ideas you contributed) + any other detail you thinkrelevant.

JD:
I was in looking at Mumbai and Pune as a territory for selling online trading accounts years ago. October 00 to November 01 to be precise. Those numbers were gobsmacking awesome. Oops, did I use a hyperbole. Retract – rephrase – Compared to today’s day of lakhs of account I could only manage a couple of thousand. We weren’t a startup driven by racking numbers to please a seed community. We were owned by a shrewd seasoned business man who only threw money after you got money in. So with a limited sales force and a deeply immature market, that was industry shaking. To give you a perspective, google was just about more than a Stanford project at the time.
Selling internet broking was tough – Sensex was at 2k and internet was the haven of fraud (at least in the customers mind) and to add to that, our dear Mr. Ketan Parikh, decided to play party pooper. You know the guy?
Let’s get back to numbers – our trading volume around the time was 5 cr a day and I was directly attributable to around 3 cr. Not bad considering we had an ‘all India’ presence. But then, was that my over performance or the other idiots at the branches just decided to sleep on their jobs. The Bangalore guy was called Mr. NASDAQ as he always ambled to office at around 12 noon.
Difficult customers were part of the party. If you think difficult customers who were on the threshold of joining are painful in financial services, you aint seen nothing yet. Wait till they join and make a few losses, having their margins cut in a fall and now try recovering money from a dude in bhayendar, who happened to be the local NCP rep. Oh, does that mean I did that. You bet I did. All of the above to multiple people and yes, the bhayander story is true. Now that you reminded me let me dig up that card. I’ll probably frame the dam thing. An, numbers again – the recovery from the NCP guy was around a frightfully low five grand.
Innovative ideas bit – lotsa – we wanted direct sales agents. One poor guy walked in from Pune to start a broking coaching institute. I made him the largest sales agent in India. He is still a large guy there. Now I can happily give you his reference. A year into the job then, he might not have been a happy reference.
Then my company did the silliest thing they could. Took me out of sales (a promotion they told me) and put me in centre. Wow. Now I looked at broad sales strategy (fart), marketing (more fart), product (loud fart), customer service (fart of the highest order) and corporate strategy (beyond just fart). Hung around for a couple of years and left. Did some nice things. Conned a few websites into paying per lead generated. Those were the days of cost per thousand impressions. Google was in its nappies remember, and they hadn’t yet plagiarized the adword model yet.
Got customer service up to mark. Did simple things like design and implement software to track and manage queries as well as – wow – classify customers into buckets based on trading volume. I practically ran out of the cabin naked, shouting Eureka, eureka…. Good thing they don’t have bathing communes in fashion these days. But what’s so hot about implementing a software? Loading a CD can’t be that much tough. Errr… this is the embarrassing part. We decided to build this stuff in house. Ya… I know… my sympathies with me as well.
Incentive structures in those days for the core team was not directly variable a math model. The company made money and hopefully end of the year, they like you enough to give you a bonus. For the direct sales guy, it just was a cash incentive. Innovative stuff was done there in the form of mid month 3 day schemes to get rid of month end bottle necks and stuff like that. Nothing rocket science but a staid financial service firm like ours… boy was that tough getting through.
Record breaking growth – you tried a nice one on the percentage versus multiple growth bit “fairly frightening habit of looking at targets as “Multiples” rather than “Percentages””. Very cool line but would fail to impress anyone who was worked in a fresh company in a fresh industry. Of course you grow in multiples, that too monthly. You have a ridiculously low base. Are any of you the hallowed IIT IIM combos?

Q1N If you answered “No” to Q1, doesn’t matter (well, it might perhapsmatter, but not very much). Please tell us your approach on creating,nurturing and growing a financial product distribution channel. Pleaseremember that on a “Ceteris Paribus” basis, good ideas can be worth asmuch as (if not more than) good experience.
Two hints for you in this connection. The first hint -- our ad clearlymentions that like most startups we too (though we have a Seedinvestor in place) are resources-poor; meaning no advertisement based(or other expensive) strategies or other expensive strategies please.Whatever money we have, we would prefer to spend it on your salary,the office overheads, and most importantly, our villa in Switzerland(just joking). The first hint – Though we are achievement-hungry, wedo generally tend to ignore strategies of the type “give me ‘n”people, each will handle ‘m’ customers, each of these customers doingon an average ‘l’ amount of business annually, so I will give you‘nml’ amount of business in all”! Mathematically impeccable but then…..

JD:Well all other things being equal, while pardoning the latin or is it greek translation, your question here indicates an answer that the earlier question fails to address. So here goes nothing –
Why financial distribution, all channels follow the same logic. Plenty of hard work and sweet common sense. You keep the relationships equitable and work with the partner, you got it going. The amount of consideration that is typically the bone of consideration (eeks, bad English), roots from an imbalance created from an understanding of power. To make things simple –if the distribution owns the customer, you pay high; if you own and hence pull customer – you pay low. To validate the hypothesis, speak to your nearby kirana.
And as far as hiring people goes, it works directly in proportion to the investment you think your firm can afford. People always work well in sales. Feet on street is well – feet on street – forgive an other rubbish aphorism. But if you are like my super boss who believes that, spend money only after you see money, good for you. I have seen enough to see that both strategies are great. Though for a start up that promises growth, stock, valuations and other scary words, conservation might not be the chosen path. After all the swiss villa is calling. And it’s never been cheaper. Thank you subprime.

Q2A As you know, the distribution of financial products is a fairlyfragmented business. There are the national level distributors andthen there are many smaller (but important in their regionnevertheless) players as well. Personal equations are important. Sohow would you assess your existing senior level (decision takinglevel) contacts among the financial products distributors to sourcethem for us? If you do not have any contacts (e.g. you are from adifferent line), then how do you propose to (i) create the databaseand (ii) also acquire the relevant senior level contacts

JD:Having databases is one the surest and smartest way to short circuit the growth process in this industry; but given the wonderfully inadequate innovation in this industry I an assuring you that these databases come with a heavy cost. The cost is invisible… the cost is the mindset of the guy who comes along with it. He comes with existing preset ideas (if you call them that) and the baggage of his current employment (promises made, big talk given).
In my experience if you have a kick arse idea and service, you need a fresh guy with eager brains. If yours is a me-too product, then hire the database.
A small part of my current work does work with people who have names of distributors, and they can be leveraged. But I still can’t fathom the need for this. This industry is small and fairly friendly. A few calls here and there will get you the list.

Q2B A linked question. Once you have the database + the contacts(either because you already have these or you acquire them somehow),how would you then go about keeping it updated?

JD:uhh. That’s a tough one. Will an excel sheet help?I also assume you have budgets for people to travel (not Mallya style of course) and for people to make calls. Is STD enabled on the cell phone? That would help for sure. A greeting card sent by courier might also tell you if the addressee has moved. See. Greetings cards always come with an ulterior motive.
(Is mallya one of the seed guys… then that line just got me screwed, metaphorically of course)
Ohhh now I get it. You were talking about getting more people on it. I must be so thick. .. But if that’s your core job, you kinda just do it. Right? You keep looking, you keep talking and you keep buying them off. The last is the worst thing and must not be done, but so is infidelity. Go on – remember ‘the tiger’. As in woods? Ahhh, my sense of humor must be sickening. Imagine having someone like me around your start up.

Hint:- Please keep the “resource-poor start-up” point in mind whileanswering either of these questions (Question 2A or Question 2B).
JD:Got that loud and clear. What you hiring morons that you need to repeat this stuff?

Q3 An easy question. Please tell us something about your sellingtechniques. The answer length is at your discretion. It can be onesentence or multiple pages (coherently written, of course). And by theway, no “cut/copy + paste” jobs from Phillip Kotler etc please.

JD:PERSISTENCE

I wanted to cut that at one word, but since I seem to be suffering from typititis, here is one cut copy paste from the dictionary. By the way, who’s that kotler chick. Haven’t met her? Does she do handstands? You sure, you not from some IIM?

Main Entry: persistence Part of Speech: noun Definition: steadfastness
Synonyms:
constancy, doggedness, endurance, grit, indefatigability, perseverance, pluck, resolution, stamina, tenacity
Antonyms:
idleness, indifference, indolence

Q4 You would no doubt recall from the advertisement that we arethinking of keeping a part (maybe a large part) of your pay asvariable (incentives disbursed on a monthly/quarterly basis as well ashalf yearly and annually). And that even bigger rewards can hopefullycome your way through stock in our company (amount of stock given isof course performance linked).So what are your salary breakup expectations with us? On one extremeyou could say 0% fixed and 100% variable. Shows a lot of confidence,doesn’t it? On the other hand, you could say 100% fixed and 0%Variable. Without getting into a judgmental mode, don’t you think thisshows a lack of confidence?

JD:Try and answer this
If there was a $100 bill lying on the ground and there were (A) Santa Claus, (B) A dumb blond, (C) The Easter Bunny, and (D) A confident bloke who agreed for fully variable pay standing there, who would pick up the $100 bill?

(B) The dumb blonde. The rest are all fictional characters!

Just pay a guy his true worth and let him overachieve for bonus. Bonus does not run the house. It helps you buy the second car, the club membership and if your company is really cheap – a pair of ray bans. Variable pay to fulfil basic needs is like keeping a dog hungry so that he does tricks with food as the motive when your friends come home. Zoo zoo. As another bad maxim goes – when you pay peanuts you get … yaa.. you know that… some one…duh… Monkeys!

-- Now that the two extreme points have been discussed above, pleasego ahead and let us know your preferred breakup in percentage terms(Fixed component vs Variable component).

JD:Go figure…
Good try on the mental marking though. Dan Ariely would have been so proud of you.--

Within the Variable component, what proportion would you prefer toreceive in stock basis and what proportion as incentives(monthly/quarterly basis as well as half yearly and annually). Theincentives are in concrete/hard money so that is the obviousadvantage. But on the other hand, the stock incentives can potentiallybecome “x” times (“x” being hopefully > 10K, we pray to God), so youcan retire as a Crorepati or as a Multiple-Crorepati. What would beyour preference?

JD:The more you break incentives into multiple months of shorter duration, the more you encourage short term behavior. People will sell the dream to get the best sales for now leaving your company with empty promises and bad reputation. So go, keep a plan in place to reward employees who stuck around irrespective of performance. If you are a start up, everyone there who trusted you must get their fair share. That’s the fun of being a family. Asking people to bet on something they don’t know is such a mean trick. Give them their due. Give them bonus for great work. And give them stock for being with you. So that they too care. If you keep giving stock that requires them to stick around in the future you might just get a whole bunch of people staying around not because they love the place but because they want the stock. I always get on board people who work because they want to not because they have to. And then reward them for working for you. Stock must not be used as a carrot but used as a means for showing you care. You care for your granny not because she has to make her will, but because you care. And if she puts you on the will along with another brother who visited her less than you, you don’t crib.

-- Please also let us know your earlier (existing job or last job, ifcurrently between jobs or unemployed) breakup in terms of Variable vs.Fixed.
JD:well if you do want to know – we have fixed pay and variable in a good year can be as high as x or as low as zilch like last year. Stock – this is a complicated thing, designed to confuse. We are the financial engineers you see.

Q5 How comfortable would you be as an one-man (or one-woman) armywhich is what you would be initially?While answering the above, please do remember that you are an integral(in fact, probably the most important) part of boot strapping thecompany’s growth so initially you may have to really go out (even alone) and get us the business (see Q2A and Q2B above). This is thefirst (and likely to be the most important) phase of your career with us. Once you have done this successfully, then comes the easier andmore fun part -- setting up the marketing department, having multiplelayers below you, multiple number of subordinates reporting to you,putting your feet up on the table while others go out and get thenumbers and generally basking in the gentle glow of your achievement(+ in the context of the incentives + stock options discussed earlier,watching your bank balance grow).

JD:Is this a trick question? Is this a Miss Universe contest? And what’s with the disclaimer after the question?

Q6A What excites you the most about this job opportunity?
JD:Another trick question… you guys are good. You hire a psychologist for this stuff? This time ask Miss congeniality. No, not Sandra Bullock, but then… you sure want a lot of bullock in any case… eeeeks another horrible use of the pun. Yeh bolne ke pehle main mar kyun hani gaya.

Q6B Conversely, what are your biggest apprehensions about this jobopportunity? Please do not write “none” or “nil’ or any suchequivalent word, phrase or sentence here. Please let us know at leastone apprehension -- unless of course you are a real-life edition ofthe emotionless “Terminator” robot in which case we will certainlykeep your CV on file for the future (in case we ever need your unique“Termination of Humans” services).

JD:Now that’s a good question. Give your psychologist a bonus for this one and your copywriter a kick for the ugly ‘terminator’ idea. It is so passé. You might as well have said ‘aasta la vista, baby’. Getting the monotone though aka arnie, might take some doing.So answering the apprehensions:-
Any guy writing the job requirement in this way either is too cocky or too egoistic or too fresh or a really cool bunch. One on four might not be a great odd. But the fear here comes in terms of large ego clashes which are typically responsible for the shit we see. Especially in start ups. I have worked in a few to see it coming. If you guys are good, which I assume you are, your biggest problem is ego. If it is a one man show, then even more so.
Other apprehensions
– Will my pay come on time?
– How big is my cabin?
– How come it’s smaller than his?
– How long before I get my secretary and my big fat company sponsored credit card?
– Where’s my car?

Q7 Any other points you deem relevant.JD:errr… melody itni choclatey kaise bani?In conclusion:-We are really looking forward to hearing from you.
JD:So bless me lord

random thoughts are not philosophy... ok they are... or atleast at least could be...some day... perhaps

Hey what an innings I played… I hit 30 runs in one over.. uhh… ok, it was a tennis ball match, but it was in a proper cricket ground… uhh, ok the boundary was brought a bit inside.. but it was a proper match… ok it was a 8 a side match… but it was a proper match… uhh it was a internal tournament… but it was their opening bowler.. ok ok… he was a bowler who might have bowled after 10 years. But I still whacked it out of the park. Didn’t I? I said this some blogs ago… if you set your standards reasonably low you will always be happy. It works well for cricket for sure. Hehe. But it was good highlight for a Saturday.

On Sunday Jasmine, Dinesh and me went for a coffee at café coffe day. There we had this petit girl serving us. Quite a small thing but cheerful and fun. I quite like her attitude. And I do like seeing young people work. And as a contrast, I saw a bunch of girls descending the steps. The typical college going girls with a ‘I am so bored’ look on their face. Forgive my typecasts, but they did look like bimbettes, ok there is no word like bimbette but you get the drift. I couldn’t help but think that while it’s likely that my daughter will grow up to be the customer at the coffee shop but I would consider it tragic if she did not even once in her life play the role of the waiter. Too much mumble jumble? Here is the short of it – Get a summer job and grow up

it does exist

To add to the list of worlds “do these jobs actually exist” is the job I came across in my office while I fired a print.
While there is the color printer which is exactly 1 foot away from where I sit, the default printer is the Xerox machine at the other corner. Being the marketing head I have access to the color printer but it has the premium papers in the trays and hence it’s easier to fire the print 30 feet away than the one foot away printer. Well technically one can have different and cheaper paper in the different trays of the printer but let’s not get there. There is too much IQ at stake here.
So I fire this print out and walk to the machine. As I reach there a petit woman sitting next to it gets up, picks up the paper and hands it over to me. Thank you. Then next time I fire a couple more… the same thing. The lady gets up and picks the paper and hands them over to me as I walk to the machine. Yup…That’s her job.
Lets break it up > Sit down till you see someone walk to the printer > then get up, take printout in your hand > hand it over to the one who has walked right up to the printer > sit down. Notice it – no walking involved.…
Her core job is to stand up and hand over print out to the people who fire the printouts when they come to collect it. Nopes the tray is not at ground level, I don’t have to bend if she was not there…nothing…
Ok... I admit… there is one more job she does… if you have anything to photocopy, you go there, give it to her and she lifts the lid, places the paper and presses copy. Yup that’s it… well… sometimes she also loads paper, presses a number for multiple copies and… and… I can’t think of anything more… But there she is… her name is Swati I think. A petit 5 foot girl. Very sweet with a ready smile at all times. Taking paper from the printer has never been more… err…sweet?

Reminiscences - 1

Going through old visiting cards is as nostalgic as going through old photo graphs. Yesterday as Jasmine was cleaning the cards file she came across quite a few of my really really old cards. I don’t think I would be able to talk about all of them today but let’s take the oldest of the lot.
My first job. This was a summer job that I did while in college. V-inu asked me if I wanted to join and I was all game. The company was called Lawandes Direct Marketing. Run by an enterprising guy named Bhusan Lawande (I hope I get the name right). 7 o clock had launched the disposable razor called Presto and were trying to market the same. We were called in for that. Later on we realized that our job was actually to sell 7 o’ clock PII blades at the defense canteen at Navy Nagar. V-inu got one canteen at the start, I got the big ‘gol’ canteen and one other guy got the officers canteen. The idea was to give out a santoor soap free with two packets of P II blades. Pretty straight forward. There used to be a line at the counters with the navy guys getting lists and awaiting their turn. I just sat at the counter just before and spoke to everyone. I remember selling around 30-40 twin packs. That was better than expected. And I could only manage one counter well, the other two I had to leave. But I still sold enough. In the next round I got the officers canteen, which was a super market style one with air conditioners newly installed at the billing counters and not at the shopping level. It was best to stand at the billing counters and catch people. Those buying blades were easy to convert. Either ask them to buy two or flip the brand. One customer I wont forget is one lady that I approached. I gave the entire spiel to have her laugh like crazy. I was like, “what happened”. She was trying to hold her laughter and she said she was buying the blades for her son while I gave her the spiel about her husband appreciating the blades. Her husband has a Beard. Navy man you see. No what’s so funny about that? But it was sweet. Another thing I wont forget is – I used to wear a tie and short sleeves. The good part fo eth short sleeves is that I used to put my hand overt the Ac vents (window A/c’s) and let the cool breeze run into my chest through my arm pits. That used to help me cool off as the AC was quite inadequate.
A fallout of this job was that I got a few santoor soaps at home. Unethically of course. Fibbing a few sales figures as no one was really tracking. I felt guilty but I flicked around a dozen in the days I was there. It was pretty silly but we at the time saw it as a perk. But at least I was on time and did my job without shirking and goofing off. Hence the high sales numbers. The other kids were just relaxing and roaming around instead of doing their job. That was bad. But I guess my ethics evolved over a period of time. Enough to resist pocketing Oakley’s glares while I could have easily done whatever I wanted to them. It’s been a long journey. Coming back to the soap, I then got tired of the sandalwood smell of the soap and horribly bored of it. Instead of bathing with it I decided to use to create soap sculptures. A ganesha was one of them.
Briefly I worked for the Presto blades which was a flop show as the outlet at lokhandwala at Andheri hardly had footfalls. This was around ’93 and the suburb was yet to take off.
Lawande, seeing my work (I assume) put me on Glucovita project. A glucose product that needed to be doctor sampled. Basically I led a team of kids trying to go from doctor to doctor sampling the product and talking about the benefits. Simple one but my first taste of leadership. It didn’t taste like anything. Simple water I guess.
What I get from all this? Well those days we were paid 180 bucks a day plus 20 bucks for traveling. So you have 200 bucks a day. Not bad. You got around 15 days of employment. We saved a lot of that money. I used to take the bus from kings circle to navy nagar for four rupees and twenty five paise as it was cheaper than the train to VT and a bus thereon, by around one buck. That’s it, one measly buck. V-inu used to go by train as his dad was in the railways and hence a free pass.
We sweet talked the navy canteen guys to let us shop there as you got stuff cheaper there thanks to the tax cuts. We even managed to get some booze for friends, and some champagne for cheap. I never did drink it yet I got great kicks from doing it for friends. The few things I remember buying for my self was a swimming trunk, the real sexy cut ones… hehhehe. And one pair of lotto shoes for 400 bucks. That was half the price. And that too LOTTO. That was amongst the early foreign brands available in India. I felt good. I also had some money to spend with Jasmine. Finally! She had financed a lot of our courtship. But it still was much less than what she had. She was always loaded.
But the most important thing the work did for me was during my MBA, I was amongst the few to have some work experience written on my CV. I could speak about it as opposed to others who had nothing to write and nothing to talk about. That helped my CV stand out and help me get short listed. That was the coolest thing for me.
I sure wish Jispa does some summer jobs, works a bit while in college and learns a lot. I had some low days, some high days ad lot of them were pretty flat. But I loved them. I never complained, I had no reason to. Wearing my Lottos to the pool and changing into my costume with some cash in my piggy was an awesome feeling. I wanted to do a napoleon and crown myself. but, here's thank you Bhusan, thank you V-inu, than you to a guy I think named satish. he was the team leader types guy. He was a bit political but I was ok with him.

An odd ball - some one later told me that there was a chick who tried hitting on me in the Glucovita project. I honestly never noticed and never cared. I was too busy 'leading' I guess. I remember her being very irritating instead. i cont remember her name or face, but can vaguely place her. forget it!

Here is the lawandes visiting card.

Dharma

I was having a conversation with one of my kids at office. We were wondering why I might be nice to them. And I was wondering at eth motivation for the same. Especially, why should I be nice to someone who has put in their papers and would not be with me for long? I don’t think we were convinced by what we thought.

I happened to be reading Devdutt’s Book of Ram. With due respect I quote from his book:-

Destiny and desire – karma and kama, are two forces that propel the world. Destiny is a reaction, an obligation that follows an action. Desire is an aspiration that forces the world to transform in a particular way. Destiny creates fate. Desire is based on free will. We have the freedom to accept life as it is or to make it the way we want it to be.
Desire and destiny make life unpredictable and uncertain. When things change constantly, people feel insecure. When nothing is permanent, there is frustration and sorrow. In despair and disgust, humans withdraw from society and become hermits, trying to break free and understand the point of it all. But there is another choice. It is the code of conduct known as dharma.
The word Dharma is derived from the root ‘dhr’ which means ‘to uphold or stabilize or make secure’. It is a manmade construct that creates civilization, essentially a shelter against the world’s impermanent and unpredictable nature. It is created when humans look beyond self preservation and self propagation. It is created when the beneficiary of human action is not the self but others around us. One way of creating civilization is to do one’s duty, not what one wants for oneself but what one is expected to do for the larger good.

Hmmm. I get it but I still don’t get it but I get it. Did you get it?

It's all about the energy dude

Of all my jobs the one at Momentum Consulting was the most intense for me. It gave me soo much but also took a piece of my soul. I was there for only 9 months but it gave me a treasure tove of wisdom to last a lifetime. Today one can easily say that it shaped me and my thinking and will remain one of the bedrocks of whatever I manage to achieve. There I worked on the strategy for one of the most irritating large companies. It was a cement company by the name of FCC. (Actually if you substitute the F with the A you will get the real name. This is all done to avoid the idiots in the company who put google alerts). So FCC is the biggest dickhead of a company with a management that is allows politics and decision making steeped in bullshit. No wonder there are consultants hovering over the company at all points of time including M/s McK etc. There was so much thought in the strategy that we had presented. The whole place had negative energy and way to weigh down any person trying to do a good job. You get a fair idea on the guys by simply looking at them talk in office. If you notice in places there is no trust, the guys talk in hused voices, there will be closed doors and no coffee conversations on each others desks. You will see the shifty eyes. Yes don’t miss those shifty eyes constantly looking around to see if any body is listening. The guys turning back again and again to make sure. Man it sure is a piss off. I had a chance to go back to this place again yesterday. It took all my resolve and my patience to talk and understand. I can’t do consulting. I can’t do this shit for sure. I like to see consultants as evil vultures seen in Disney movies that hover around near dying animals waiting to feast of them. Of course there are genuine guys in the business as well and momentum was as genuine as it gets, but then that’s the issue. With a genuine intent and work ethic Momentum took more out of you and you really lost it when the company would not be able to uplift themselves over petty issues and run the strategy.
Going back there was to relive some of those awfull memories, those awful feelings. I would never want to step inside that office building ever …ever. I wonder how people work there day in and day out. The archaic furniture, the closed wooden cabins, the silently working staff, the reluctance to smile/laugh, I would just die out slowly but surely. Laughter – its so important in anything that you do. LAUGH, take yourself a little less serious and enjoy whatever you do. No matter what! I want to die laughing! heheheheh

random frustrations :)

The biggest curse in corporate world is to do well. The First KRAISE and then the quarterlies did well. I wrote some edgy stuff. Got reactions, Both sides. This time too many got involved into the act. I have been briefed by too many people. Result highly sanitized stuff. I told my Exec Director, that I just got a bottle of Dettol poured over my bloody head. Result is that I am so damn frustrated with that little thing that I want to give it up. As it is I was doing it out of pure charity. I don’t get salary or promotion for it. Fuck it man. Just fuck it. I just get some free joy by putting in some sublimals that no one except me understands! They range from double meanings to kicking someone’s butt. But then life is nothing but small bits of get backs!!!



One of the main reasons I like my job is that I don’t get too much supervision. People let me be as I am. They don’t get too much in my lives. I deliver. Period. its an amazing arrangement. Simple. I hope to someday lead like that. But I believe the team needs ot grow up for that. You have to earn freedom. Once you deliver without issues and make a habit out of it then you get eth freedom, till then you have to be used to supervision.

My advice to all wannabe media career people. The place is full of shit. I have met only pathological liars, bastards, turncoats and the rest. Hardly a good man /woman exists. Corporate fuckese at its best.